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audioEngine and Merkley Partners Enable New Mercedes 2010 E-Coupe Ambitious New Coupe Makes a Smashing Entrance into Museum’s Hall of Fame
The searing sounds and images of the car slamming through the glass,
the little boy with the saucer- That’s exactly what audioEngine mixer Hillary Kew Martell, Peepshow editor Andrea MacArthur, and producer for Merkley and Partners Chris Ott had in mind when choreographing the dynamics of the editing and audio mix for this new Mercedes spot, entitled “Museum.” The :30 heralds the arrival of the newest 2010 E-Coupe and was directed by Outsider, London. The live action features cuts between the hushed, reverent atmosphere inside the Mercedes Museum in Stuttgart, Germany, and a windswept and wild country road where the new E-Coupe glides over hills and around hairpin curves, sprinting toward its destiny. The cuts between the two contrasting environments contribute to the mounting tension until finally, the storylines intersect in an explosive climax as the E-Coupe gets the museum in its crosshairs then leaps through the glass wall, scattering the astonished visitors. “We wanted to make the car sound really big and shock the viewer when it appears on screen,” reveals Martell, referring to the audio approach she and Ott chose to take.“In trying to capture the excitement of driving a nice car through a winding country terrain, I was able to really layer in a wide range of engine sounds coupled with hyper-realistic textures.” Working on the spot from her brand new studio E within the newly built-out floor at the audioEngine facility in Union Square (affectionately referred to as the “French Quarter”), for “Museum,” Martell wanted to capture the difference in extremes between the hushed, reserved atmosphere of the museum and the loud roar of the car engine. To accomplish this, she opted for a combination of hard cuts in and out of the weighty sounds of the car creating a sense of urgency and adding dramatic impact. When the car finally crashes through the glass wall into the museum, Martell keeps a tight rein on the sound dynamics to ensure preserving the quiet ambience of the museum. By putting in little sound details, such as the reactions of the people dodging glass, and the subtle crunching of shards beneath their feet in the aftermath of the crash, she keeps things eerily real and imparts a sense of depth to the scenes. “I always enjoy working on spots that like to explore extremes and allow the viewer to experience something uniquely exciting,” adds Martell, who also recently mixed spots for Gushers, Nascar, AXA (for Superbowl), and Dunkin Donuts. For more information, please contact Roberta Lawrence Media at 212.627.0297 or rolawr@verizon.net. Credits
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New
York City — A sleek Mercedes-Benz E-Coupe races along
a rural narrow winding country road at breakneck speed, eager to claim
its place alongside its history-making predecessors on display at the
Mercedes Benz Museum in Stuttgart. So eager, in fact, that the new 2010
E-Coupe crashes through the glass wall of the museum, sending Benz fans
running for cover amidst a shower of splintering shards. The newest
inductee comes to a stop beside other esteemed Mercedes models as shocked
bystanders step on shards of glass, and a young boy, stunned by the
collision, just stares, lollipop suspended in mid air. According to
the VO, we have just witnessed the next museum quality Benz “taking
its rightful place in a long line of perfect machines.” To view
this spot go to: http://www.audioengine.net/index.php/tv
eyed
stare, the sounds of glass breaking—the silence afterward—the
total effect of sound and picture leave an indelible image on your brain.