| For
Immediate Release
March 11, 2009
audioEngine At the Oscars with True North’s “Inspiration
Café”
A Docummercial with a Heart
of Gold Directed by Helen Hunt
New York City — audioEngine’s Rex Recker made it to the
Academy Awards this year with his deftl y
mixed commercial for True North’s “Inspiration Café.”
Directed by actor Helen Hunt, the 60-second spot is lauded by Stuart
Elliot in the New York Times as one of “three (blessedly new)
commercials” airing during the awards this year. “Blessedly”
is the operative word here and Recker added to the blessings with his
astute handling of the audio, ensuring the dialogue, recorded live in
a variety of locations, resulted in a naturally flowing and cohesive
mandate delivered by Lisa Nigro, founder of the non-profit Inspiration
Café.
Gear used by Recker for the spot includes Pro Tools and Sonic NoNOISE
Plug-In. “The power of the NoNoise plug in enabled me to quickly
and effectively eliminate much of the background noise on the dialogue
tracks,” Recker adds.
Elliot writes the venerable Advertising column for the NY Times and
coins Inspiration Café as the winner in the “Best Documentary
Short Subject,” category, in a nod to its cinema verité
feel.
The spot features Nigro, a former Chicago police officer, and winner
of the True North consumer contest asking people to submit their True
North stories -- passions in life that get people out of bed each day.
Nigro found her True North in founding and operating Inspiration Cafe,
a restaurant serving the homeless with dignity and respect. Helen Hunt
directed the 60-second spot in a sincere and heartfelt way, bringing
Lisa's True North story to life for all viewers
The storyboard takes the viewer on a tour of the Windy City and into
the Inspiration Café, where Nigro serves the homeless in restaurant-style,
with dignity, rather than the anonymous soup kitchen manner. According
to one ad industry pundit, the scenes of Nigro and her customers interacting
“were more moving than any hour of “Slumdog Millionaire.”
Speaking of “Slumdog,” and all things India, check
out the film aE composer Jason Camiolo recently scored for Faruq Masudi’s
“Quaran.” Like it? Click
here for Jason’s newest collaboration with Seattle recording artist/drummer
extraordinaire DJ Sawka.
Credits:
Agency: Strawberry Frog, New York
Executive Creative Director: Kevin McKeon
Creative Directors: Josh Greenspan, Corinna Falusi
Agency Producer: Rob Farber
Production Company: Chelsea Pictures, LA/New York
Director: Helen Hunt
Executive Producers: Allison Amon, Lisa Mehling, John LaChapelle
Producer: Jonathan Gribetz
DP: Peter Donahue
Production Supervisor: Helga Gruber
Editorial: Beast Editorial, Santa Monica/New York
Editor: Rob Watzke
Executive Producers: Valerie Petrusson, Joanne Ferraro
Assistant Editor: Vic Barczyk
Music Company: Beta Petrol, Los Angeles
Executive Producer: Bryan Ray Turcotte
Producer: Ceinwyn Clark
Composer: Jimmy Haun
Audio Post Company: audioEngine, New York:
Mixer: Rex Recker
Telecine: The Mill, New York
Colorist: Furgus McCall
On-Line Post: Soul7, New York
Editor: Jon Tomasiello
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